P2P Marketing Survey

P2P MARKETING SURVEY

Catalyst Corporate is conducting a short survey to help us provide better marketing resources to credit unions. This survey specifically pertains to our new mobile person-to-person (P2P) app for members to use to send money to the people they know.

Thank you for participating in our survey and helping us better serve our members.

Name of your credit union.

What are the top 5 touchpoints you currently use or would use (if you had the resources) when marketing new products/offerings to your members? (web banners, webpage, social media, brochures, videos, email marketing, webinars, statement stuffers, direct mail, etc…)

What type of collateral does your CU use most?

Digital

Both

In your case, what is the most effective delivery channel for your CU to reach your current and prospective members?

How many members does your CU have?

In your opinion, what are the main differences between credit unions & community banks?

Is there a demographic that is best served by these community institutions? How do your members differ from big bank or even community bank customers?

Why would CUs want to have a person-to-person (P2P) mobile payment product to offer their members? Is offering a P2P mobile payment app more compelling to your credit union if it’s offered through Catalyst Corporate?

What are the most convincing selling points to get members to use our P2P mobile payment product rather than Venmo or Zelle?

Is there anything we’re missing to best assist you in marketing our mobile P2P app to your members?

Thanks for participating in our survey!